WORN RECKLESS

Worn Reckless is a family-run brand led by two mums who found each other through the Instagram thrifting community and instantly connected over a shared love of vintage streetwear. What started online quickly grew into something bigger - built on trust, creativity, and a mutual appreciation for the nostalgic styles we grew up wearing.

On the left is Caitlin, who runs our Whangārei storeroom. On the right is Eden, who runs our Tauranga storeroom. Behind the scenes are our three boys, with Eden welcoming our fourth crew member in March.

Our curation is inspired by the 90s and Y2K era - bold graphics, quality fabrics, classic workwear, and streetwear pieces chosen for their durability, quality, and ability to keep up with real life. From everyday staples to grail finds, every piece is selected with longevity and play in mind.

We release regular website drops and host weekly live auctions on Instagram, where you can bid on premium vintage pieces, discover one-off bangers, and connect with others who love vintage streetwear just as much as we do.

Built by two families, guided by one shared vision - rooted in nostalgia, community, and pieces made to be lived in. Come join the fun, have a look around, and say hi.

Much love,

E + C